To be successful in recruitment means continually attracting high quality clients and candidates. Running out of ideas of how to do this? Here are 5 great ways that you can start putting into practice TODAY.
Update your website
As a recruitment agency, your website is at the centre of your marketing efforts. It needs to reflect your business’s brand, be up-to-date, be appearing on the first page of Google for the terms your potential clients and candidates are searching for and be designed to convert visitors into valuable clients and candidates.
- Does it appeal to BOTH potential candidates and clients?
- Does it differentiate you from your rivals? (Chances are it doesn’t, as most recruitment agency websites say the same things when trying to say why they’re different).
- Is your website responsive for mobiles? The majority of searches are now made on smartphones and tablets and it is an important Google ranking factor.
- Does your website contain professionally written content designed to persuade visitors to choose YOUR business?
- Do you have calls-to-action encouraging website visitors to submit their CV/book an appointment etc?
If you see any of the areas above that could be improved, make the decision to get it sorted today. Give your current website provider a call and get them on the case. If you think it needs more of a major overhaul, give me a call, I’ll be happy to help or advise.
Setup your social media pages
Social media should play an important part in most recruitment agency marketing plans. It will be more effective for some agencies in certain sectors than others but it is still worth doing and helps to keep you visible’ in the eyes of potential clients and candidates. Which channels will work best for you will depend upon several factors but it is easy to setup Linkedin, Twitter and Facebook accounts and link them to your website. Then, when you post updates, link to blogs and articles on your website, and engage with your followers, you’ll help drive targeted traffic to your website and increase your visibility in your sector as the ‘go-to’ recruitment specialist.
Filmed testimonials are great ‘social proof’
Adding videos of satisfied clients and candidates you have worked with can be a great way of gaining the trust of your website’s visitors and can help convert them into valuable clients and candidates. Filming such reviews needn’t be as expensive or as daunting as it sounds and the ROI can be great. If you need any help, get in touch.
Google loves websites that are freshly updated with informative, engaging and unique high quality content. Google likes websites that answer visitors questions and that’s where a blog comes in. It’s the best way to consistently publish new and valuable content to your website and when done correctly, it can also help to increase your search engine rankings. It’s also another great way to distinguish yourself from your rival agencies.
Sometimes as recruiters it’s easy to continually focus on getting new clients and candidates. However, it’s just as important not to neglect those current clients and candidates. Many of these may not be ‘active’ in that they are looking for workers or jobs, but an email newsletter can be a great way of nurturing those relationships and keeping you visible in their mind.
Your newsletter should be informative, maybe discuss the latest sector news and link out to interesting articles. It can also contain a recent testimonial, a ‘how to’ guide and a list of your most current vacancies. As long as it’s not too ‘salesy’ it can be a great marketing tool. Get in touch if you want to know more, they’re really easy to do and can be really effective.
If you need help with your recruitment agency marketing planning, then don’t hesitate to get in touch.