SEO for recruitment companies needn’t be complicated. You can actually quite simply improve your rankings and visibility in search engines and get clients and candidates to your website by focusing on four key things. Keyword selection, onsite optimization, creating compelling content and securing high quality and relevant backlinks.
Whether candidate or client, the first place almost everyone will look when searching for a recruitment agency is on the internet, and nearly all of these will use Google. That means your agency has to be on the first page of Google for the terms your candidates and clients are searching for. That means optimising your site for Google, and that means getting to grips with some SEO, search engine optimisation to the uninitiated.
SEO for recruitment agencies needn’t be complicated. In fact, once you’ve got your head around it, it’s actually quite simple because it focuses around four key things: selecting the right keywords, on-site technical optimisation, creating brilliant content and backlinks.
The research and selection of keywords underpins your entire SEO process. You need to come up with keywords that are relevant to your recruitment business that your clients and candidates are searching for. There are various tools to help you do this but by far the most popular and easiest to use is Google’s Keyword Planner. Type in some of the terms that you think your clients and candidates will search for when looking for a recruitment agency It will then tell you the average number of monthly searches that are made for these terms. Then click keyword ideas and Google will suggest other similar terms and show you the average number of searches too. Once you know the exact terms what your clients and candidates are searching for, you can then start optimising your site with this in mind.
Onsite optimization is perhaps the most important factor when improving your recruitment agency’s SEO prospects. If your onsite optimization isn’t up to much, then your off site optimization will largely be wasted. Onsite optimization can vary from website to website, but here are some of the main factors that you should be looking at.
- Are there keywords in your urls, title tags, meta descriptions, header tags and alt tags?
- Does each page have a unique title and description that is directly relevant to the theme of the page?
- For the keywords you are targeting, is the content on your page better and more relevant than your competitors?
- Have you ensured that you don’t have separate pages that are targeting the same keywords?
- Have you checked that your site loads up quickly? This is becoming an important Google ranking factor.
- Is your website responsive and looks good on all types of device and browsers?
- Do you have good internal linking between pages?
- Do you have any broken links?
- Are you linking out to any relevant and authoritative sites?
- Is your site easy to navigate and does it provide a good user experience?
These are just some of the things you need to consider when optimizing your recruitment agency’s search presence on Google but by doing all of those it will provide a good foundation from which to build your recruitment agency SEO on.
Create brilliant content
Recruitment is one of the most competitive businesses there is. That means you’re up against tough competition when trying to be the recruitment agency of choice for both your target clients and candidates. That’s where branding comes in. You don’t just have to be better than your competitors, you have to be seen as different. And what better way to do that than by creating regular brilliant content that portrays you as industry experts and the go-to recruitment agency of choice in your sector.
Adding regular content to your website that is of top quality will not just help drive traffic to it, it will help you improve rankings across the board. Having a well planned recruitment content marketing strategy should include a variety of types of content including articles, interviews, infographics and reports such as salary surveys and give you the opportunity to rank for a multitude of keywords and should also result in some very good and very relevant backlinks that Google loves.
Like I explained above, producing regular awesome content can help you build backlinks to your site. In Google’s eyes, a link is a vote of confidence in a website. Some years ago, Google used to treat all links the same and this resulted in some people abusing the system and simply getting links from anywhere. Back then, the more links, the better, regardless of their quality. Now however, it is all about quality and relevancy. 100 links from good quality relevant sites to the sector you recruit in are far better than 10,000 poor quality links from article directories and other poor quality sites. There are many ways to go about link building but guest blogging on relevant sites to your industry can be a great way of getting them. It can also drive traffic and gives your reputation in the industry an important boost and makes you much more visible as an expert recruiter in your industry.
I hope you found this article on SEO for recruitment agencies useful. If you’d like any advice on SEO for your agency then don’t hesitate to get in touch and I’ll be happy to help.